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One of the Most Notable Examples of Modern Cannabis Culture
One of the best-known examples of modern cannabis culture is the story of Falcanna, born in the northwest of the United States thanks to its founder, Bethany. Her journey began among falcons and nature — hence the name “falconry + cannabis” — with a clear vision: to cultivate with respect, care for every detail, and offer an honest experience. You can learn more about the brand at falcanna.com.
Over the years, the project crossed the ocean and arrived in Europe. Today, Falcanna has a presence in Germany and Spain, where Falcanna Club in Madrid has become a local reference point. Located in the Malasaña neighborhood, right in the heart of the city, it stands out for its calm atmosphere, its selection of flowers, vapes, and extracts, and its professional approach. In this article, we’ll explore how this club operates in Spain.
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The Flower Is Female: A Metaphor That Speaks Volumes
The flower we enjoy in cannabis clubs is female. It’s the one that develops the terpenes, aromas, and potency we seek. In this story, it makes perfect sense: the female part of the plant defines its character, just as many women today are shaping the character of the cannabis scene. It’s not just poetic — it’s botany and culture walking hand in hand.
The Feminine Drive and the New Cannabis Culture
The growing role of women in the cannabis industry doesn’t just change clubs — it changes the culture itself. They build projects with a more open, consumer-friendly vision. Instead of competing for the sake of competition, they build networks and share knowledge. The result is clubs with better atmospheres, more education, and fewer barriers to entry.
Bethany: Health, Roots, and Strength in a Male-Dominated Industry
Bethany started all this for her health. She was looking for wellness, balance, and a clean relationship with the plant. Her partner, of Native American heritage, added a worldview deeply connected to nature and respect for natural cycles. With that foundation, she entered a mostly male industry and step by step earned her place — through consistent quality, a clear story, and a genuine community.
Today, Falcanna is a respected U.S. brand, with flower lines that compete with major corporations. No empty marketing campaigns — just quality products and a loyal community. That same energy has carried the brand’s name to Europe, with a growing presence in Germany and Spain.
Estigia Madrid: Female Leadership With Its Own Style
In Madrid, there are also clubs led by women contributing to this new wave. A good example is Estigia, a club run by a woman who leads the project with warmth and attention to detail. Her approach is simple: good service, a carefully curated selection, and a space where people actually want to stay. She doesn’t seek the spotlight — she seeks consistency and genuine comfort.
Estigia fits perfectly with today’s trend: less noise, more real quality, and an environment where diversity belongs. If you’re moving around Madrid and value authenticity, this is a name to keep on your map.
A Scene That’s Evolving
In Spain, change is coming from the ground up. A community that shares what it learns — through workshops, responsible cultivation, educational content, and a more mindful way to enjoy the plant. It’s no longer just about smoking; it’s about understanding, choosing, and caring for what you consume.
LGBTQ+ Community and Inclusion
Part of the growth of cannabis culture in Spain is linked to diversity and the creation of safe spaces. In neighborhoods like Chueca, the connection between the LGBTQ+ community and cannabis culture feels natural: both promote freedom, respect, and identity. We explain more in our article about the area: Cannabis Club in Chueca.
In many clubs, this connection goes beyond words. There are inclusive tastings, themed events, and cultural gatherings that combine art, music, and conversation around the plant. These are not meaningless parties but spaces where people feel free to share experiences, discover new strains, and enjoy without prejudice.
Some of these events are organized by LGBTQ+ members who use cannabis as a tool for connection and expression. Talks on self-care, urban growing workshops, and local art exhibitions are now part of a scene that’s becoming increasingly visible. Madrid, Barcelona, and Valencia are seeing more of these initiatives — many driven by women and young people who believe in a more conscious culture.
Inclusion isn’t a trend — it’s how you build a real community. When clubs make diversity part of their daily life, the atmosphere improves, people treat each other with respect, and trust grows. In those spaces, it truly feels like home. That’s why people come back, recommend them, and help the movement grow with positive energy.
At Falcanna Madrid, inclusion isn’t just part of their philosophy — it’s part of their team. Many of their managers and staff belong to the LGBTQ+ community, giving the club an authentic, open, and deeply respectful identity. That blend of professionalism and diversity defines the atmosphere: friendly, judgment-free, and genuinely welcoming.
What’s Next
We’ll see more women-led projects, more education, and more focus on the member experience. Falcanna proves that it’s possible to grow with integrity, compete with giants, and still respect the plant. Spain has fertile ground for that kind of approach.
A Movement With Purpose
At Spain420.es, we support a conscious and collaborative scene. We share real experiences, recommend trusted clubs, and highlight projects that contribute positively. If you want to take your time and find like-minded spaces, reach out to us — we’ll guide you.
You can also start by reading our cannabis guides and choosing your best route.
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Frequently Asked Questions
Who is Bethany?
She’s the founder of Falcanna. She started for reasons of health and wellness, with a deep connection to nature. Over time, her project grew from local to international without losing its essence.
What is Bethany’s connection to Native American culture?
Her partner is of Native American origin, which strengthens their respect for the earth’s cycles and sustainable cultivation.
Does Falcanna compete with major U.S. corporations?
Yes. Through consistent quality, a loyal community, and a genuine story, Falcanna competes head-to-head without losing authenticity.
What role does Estigia play in Madrid?
Estigia is a club led by a woman who creates a warm space with a carefully selected menu and a welcoming environment.
Why is the female flower the one consumed?
Because it’s the one that develops the terpenes and cannabinoids we’re looking for — the aromas, flavors, and effects that make each strain unique.

